No final de 2011, em comemoração ao vigésimo aniversário, o SporTV lançou um novo pacote videográfico. Esse novo reposicionamento foi criado e produzido pela excepcional produtora americana Troika. O principal objetivo era elevar o padrão visual do canal para atender os grandes eventos esportivos que acontecerão no Brasil nos próximos anos: A Copa do Mundo e as Olimpíadas, além de mostrar novas modalidades esportivas que estão se destacando cada vez mais no cenário atual, como o MMA, por exemplo. Para isso, a marca do canal se descontrói em módulos, mostrando em vários ângulos e com uma grande riqueza de detalhes, pessoas em live action, texturas, cores e elementos que representam cada um dos vários esportes que o canal apresenta. Tudo de maneira bastante dinâmica, colorida e versátil.
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At the end of 2011, commemorating the twentieth anniversary, the SporTV channel launched a new videographic package. This repositioning was created and produced by Troika, an exceptional American agency. The main goal was to improve the look of the channel to meet the greatest sporting events that will take place in Brazil in the coming years: the World Cup and the Olympic Games, and also shows new sports that are standing out more in the current scenario, as MMA, for example. For this, the channel brand is now presented in deconstructed modules, showing at various angles and with a wealth of details, people in live action, textures, colors and elements that represent each of the various sports that the channel presents. All quite dynamic, colorful and versatile.
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At the end of 2011, commemorating the twentieth anniversary, the SporTV channel launched a new videographic package. This repositioning was created and produced by Troika, an exceptional American agency. The main goal was to improve the look of the channel to meet the greatest sporting events that will take place in Brazil in the coming years: the World Cup and the Olympic Games, and also shows new sports that are standing out more in the current scenario, as MMA, for example. For this, the channel brand is now presented in deconstructed modules, showing at various angles and with a wealth of details, people in live action, textures, colors and elements that represent each of the various sports that the channel presents. All quite dynamic, colorful and versatile.
Antigo | Old
Novo | New
Fonte: Televisual
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