A cidade de São Paulo vai ter uma nova marca turística. Por meio de parceria entre a SPTuris, as agências LewLara e Propeg com o designer Rômulo Castilho, foi vencido o desafio de dar uma nova cara para a cidade no turismo. Segundo dados, as estimativas para 2011 projetam um fluxo de 12,2 milhões de turistas na cidade, com crescimento notável principalmente na média de taxas de ocupação dos hotéis (acima de 70%). Esses dados apontam São Paulo, hoje, como principal destino turístico do país. O designer Rômulo Castilho, 23 anos, projetou uma marca mutante composta por formas que sugerem a diversidade de experiências, culturas e pessoas em convívio na cidade. A forma faz referência ao movimento geográfico da metrópole: vias, trajetos e avenidas que correm para um centro.
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The city of Sao Paulo will have a new tourism brand. Through partnership between SPTuris, LewLara, Propeg and the designer Rômulo Castilho, was overcome the challenge of giving a new look for the tourism of São Paulo. According to 2011 statistics, it's estimates a flow of 12.2 million tourists in the city, with remarkable growth mainly in the average hotel occupancy rates (above 70%). These data point to Sao Paulo today, as the country's main tourist destination. The designer Rômulo Castilho, 23, has designed a brand made by mutant forms that suggest the diversity of experiences, cultures and people living in the city. The form refers to the geographic movement of the metropolis: roads, paths and avenues that run to the center.
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The city of Sao Paulo will have a new tourism brand. Through partnership between SPTuris, LewLara, Propeg and the designer Rômulo Castilho, was overcome the challenge of giving a new look for the tourism of São Paulo. According to 2011 statistics, it's estimates a flow of 12.2 million tourists in the city, with remarkable growth mainly in the average hotel occupancy rates (above 70%). These data point to Sao Paulo today, as the country's main tourist destination. The designer Rômulo Castilho, 23, has designed a brand made by mutant forms that suggest the diversity of experiences, cultures and people living in the city. The form refers to the geographic movement of the metropolis: roads, paths and avenues that run to the center.
Fonte: IdeaFixa
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