No ano passado, a menos de duas horas da chegada de 2011, a festa nas areias de Copacabana foi interrompida para que o logo dos Jogos Olímpicos Rio 2016 fosse apresentado. Neste sábado (26/11), pouco antes da inauguração da árvore de Natal da Lagoa Rodrigo de Freitas, o público conheceu a marca das Paralimpíadas de 2016. Criadas pela mesma agência Tátil Design, as duas seguem o mesmo padrão: escultural e em 3D. Mas a paraolímpica é multissensorial. O desafio da equipe da Tátil Design era criar uma marca que carregasse o mesmo DNA da olímpica. Até a escolha, ela foi apresentada para um júri de 12 membros, composto por representantes do governo e do Comitê Paraolímpico Internacional, além de especialistas em design olímpico. O processo durou 10 meses. Segundo Leonardo Gryner, diretor geral do Comitê Organizador Rio 2016, após dois meses de pesquisas veio o ok da empresa de que a marca era original e nova.
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Last year, less than two hours of the arrival of 2011, the party on the sands of Copacabana was interrupted so that the logo of the Rio 2016 Olympic Games was presented. On this Saturday (11/26), shortly before the inauguration of the Christmas Tree on Lagoa Rodrigo de Freitas, the public saw for the first time the logo of Paralympic Games Rio 2016. Created by the same agency Tátil Design, both follow the same characteristics: sculptural and tridimensional. But the Paralympic logo is multisensorial. The Tátil Design challenge was to create a brand that carried the DNA of Olympic. Until the election, it was presented to a jury of 12 members, comprising representatives of government and the International Paralympic Committee, and Olympic design experts. The process lasted 10 months. According to Leonardo Gryner, director general of the Rio 2016 Organizing Committee, after two months of research the company's "ok" came that the logo was brand new and original.
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Last year, less than two hours of the arrival of 2011, the party on the sands of Copacabana was interrupted so that the logo of the Rio 2016 Olympic Games was presented. On this Saturday (11/26), shortly before the inauguration of the Christmas Tree on Lagoa Rodrigo de Freitas, the public saw for the first time the logo of Paralympic Games Rio 2016. Created by the same agency Tátil Design, both follow the same characteristics: sculptural and tridimensional. But the Paralympic logo is multisensorial. The Tátil Design challenge was to create a brand that carried the DNA of Olympic. Until the election, it was presented to a jury of 12 members, comprising representatives of government and the International Paralympic Committee, and Olympic design experts. The process lasted 10 months. According to Leonardo Gryner, director general of the Rio 2016 Organizing Committee, after two months of research the company's "ok" came that the logo was brand new and original.
Fonte: Globo Esporte
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